“Second Startup was initiated by Aemulus with an aim to elevate the landscape of local entrepreneurship. It is not hard to find accelerator programmes in Penang but what will happen to startups who fell between the cracks upon graduation? That is what Second Startup is all about. ” said Sang Beng, CEO of Aemulus and Malaysian Endevour Entrepreneur.
Unlike typical incubators, Second Startup does not take up equity of any participating startups. All startups are free to pitch and pave their own group’s equity with any potential investors. The 12 weeks of mentors infused incubation saw seven startups experiencing a metamorphosis, from team’s culture, product viability, design conceptualisation, to management.
This boot camp have received enormous supports from partners: Brinc, Braintree, Captii Ventures, Golden Gate Ventures, Imagineering Institute, Fusionex, IoT Solutions, Next Money, Innovate Malaysia 2016, Dreamcatcher, Microsoft Malaysia, Cytron Technologies, SeedPlus and Gurl Studio.
7 teams who are reviving their startups via Second
A private event was held on December 2nd, gathering investors, sponsors, partners, and startups all under one roof. The event saw great growth from all startups mainly in business direction and marketing strategy. With insights and advice from mentors, all startups have fine-tuned their products technically and packaged them based on market needs.